Meta Tags for Photographers
There’s a lot of debate in the SEO community about the effectiveness of the Meta fields. In this SEO Corner, we’ll take a look at Meta tags and what they can and can’t do for your PhotoBiz site. We’ll also look at ways to maximize your Meta Tag effectiveness.
What Are Meta Tags?
Meta tags are HTML codes that are inserted into the header on a web page, generally after the title tag. The purpose of the tag is to provide information for programs such as browsers or search engine crawlers to interpret about your website. PhotoBiz natively supports three types of Meta tag in the Search Engine Optimization section: Meta Title, Meta Description, and Meta Keywords.
There are two places in your PhotoBiz site where you can build Meta information: Globally, and per page. Global meta tags can be found in your Flash/HTML Control Panel by clicking on the Search Engines icon. Meta information you add in these fields will become the default Metas for your entire site. You can also configure Meta Description and Keywords for individual pages, including your Splash Intro. These can be found generally on the Details tab of any page in your site, under Search Engine Optimization.
You do not need to fill this information out for every page of your site. If you leave these fields blank, they will use the default Meta Tag information you have set up in your Search Engines section. However, if you want to have different keywords or descriptions on specific individual pages, this is where you set them up.