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The newest template by PhotoBiz is named after the beautiful French city: Cannes. This is such a unique city on the French Riviera that our templates could not go without a touch of this Mediterranean style. Take a look below through the screen shots and descriptions and let us know what you think!
We recently discussed what word of mouth marketing is and why it is important to you as a photographer. Now that we’re on the same page, we need to discuss how to generate buzz around your business! There are a lot of ways to generate buzz in your community. Today, we’ll discuss one of these – giving to charity.
Partnering with a charitable organization is a win all around – you get the satisfaction of giving back to the community (and hopefully generating some WOM marketing) and an organization reaps the benefits of your photography skills! There are a few things you need to think through prior to signing on to help an organization.
Thinking through these questions will ensure that you and the organization share the same expectations and can pull off a successful partnership. Of course, you’re also going to have to think through how you can utilize the event to generate as much word of mouth as possible. If it is a large event, consider placing a promotional flyer in each attendee’s goodie bag. If you do headshots, perhaps you could display them on your Facebook page and have fans nominate and/or vote for what organization you should donate headshots to next.
The bottom line is that you want to make sure that lots of people support the organization, and know that you support it as well. Consumers typically enjoy supporting companies that they know are doing good in their community. Next, we will be “Hitting the Pavement” with some bootstrap marketing ideas that will help you bring in new clients without spending the big bucks.
Share some of your interesting and unique ways of leveraging these type of events and charity donations!
These days everyone is talking about SEO (search engine optimization). Its become the new marketing buzzword. Google is the next Yellow Pages. It used to be whoever had the biggest add got all the calls. Now its whoever appears high in Google. The only problem is there is only a few spots at the top and everyone wants it. I can’t promise everyone first place rankings, and there is no magic formula. What I can give you are some tools I used to reach the top. If you want to rank well in google for photographers in your area you are going to need to spend time on this. It took me 5 months to reach number one for “Ottawa wedding photographer” and I spent at least a couple hours a week working on this. The larger the area you are trying to rank high in the more competition and the more work will be required. You are not competing against Google you are competing with whoever ranks higher than you.
June was another exciting month for new features to be released by PhotoBiz. We saw a few new beautiful flash templates, the transition rolled out to a number of templates, a bunch of new transitions added to the transition bank, and a few great new features. I’m going to go through them a bit here and link to any of them that were deserving of their own blog.
1- Tell us something about Your Business and how long you’ve been a professional photographer?
Cheriefoto is made up of 2 lead photographers Cherie Steinberg Coté and Hedley Jones and we have a few associate photographers for shooting all different kinds of events and projects. I have been a professional photographer for 20 years shooting weddings for 12 years….and Hedley joined me 8 years ago doing the weddings and the photography business. The business has grown since we partnered up for sure…
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