Last week we introduced you to the Facebook Edge Rank and gave you some insight to help your News Feed Optimization on Facebook. Today, we wanted to give you 8 tips that you can apply to your social media strategy and raise your “EdgeRank”. Let’s take a quick review of the 3 components that make up the Facebook “EdgeRank”:
- The Affinity Score: The amount you have historically engaged with content by a person/page in the past.
- Timing: The more recent the post, the higher it ranks. Simple as that. You don’t generally see “Top News” that’s a week or two old; do you?
- Weight: As your different posts attract comments, users share them and people start to click “Like” on them, they gain “weight”.