• Featured Photographer of the Month: May 2013

    Sarah Petty is the owner of Sarah Petty Photography in Springfield, IL, one of the most profitable photography studios in the country according to Professional Photographers of America. Sarah began her career in the marketing department at the world’s largest brand, Coca-Cola Enterprises, and went on to direct the marketing campaigns of many small businesses at a top regional advertising agency. ... read more

     
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    Jen Roeder

    Marketing Manager

    Hi, my name is Jen Roeder, I am the Marketing Manager for PhotoBiz. Some people know me as the "Marketing Rockstar." I work on PhotoBiz's social media, corporate website, media outreach, and tradeshows, among other projects. Stay tuned to my posts to learn about new releases and more. You can also connect with me on Facebook at www.facebook.com/JenPhotoBiz and Twitter at www.twitter.com/JenRoeder.
    Jen Roeder
    Posted May 20, 2013

    Are you ready to sell on the go?

    We’ve been cooking up something new for the PhotoBiz Store and PhotoBiz ToGo app to help you sell on the go, and we are almost ready to launch it. Just a few more days!

    On Thursday, May 23, 2013 we will launch a new addition to the PhotoBiz ToGo app – Point of Sale. It is powered by our Store and will help you to collect payments, sell products, services, and more anytime, anywhere. You can sell anything you have set up to sell in your Store from the palm of your hand, and even create Custom Items to sell on the fly.

    If you already have the PhotoBiz Store than you will be able to sign up for the Point of Sale add-on for only $5 per month.  And if you don’t already have the PhotoBiz Store, now there’s another great reason to get it!

    Watch this video to get a preview of what is coming on Thursday. We think you are going to love it!

     

     

    Jen Roeder
    Posted May 3, 2013

    Ye-Haw! Texas School

    I got to spend the week at Texas School in Dallas and had a blast talking to current customers and signing up new ones. There are lots of people who went home with some very nice bright blue PhotoBiz Loves Me t-shirts as a result of signing up to be a PhotoBizzer!

    It was an educational and fun filled week. Classes bonded as they learned how to improve their photography businesses, let loose and danced the night away at a local Cowboys Red River Dance Hall, and let their inner superhero come out to play at a costume party.  Everyone also got to shop in the “Country Store” tradeshow, where we had a booth.

    We had so many fantastic customers come by our booth to say hello, and share how much they appreciate our Passionate Support team. Take a look for yourself.

     

     

    Vance M. from our Passionate Support team joined me for one day of Texas School and so you will see him in many of the pictures as well. We had visits from Lori Nordstrom, Dan Frievalt, Jen Hillenga, Mike Fulton, Cody Clinton, Greg Daniels, Mary Fisk-Taylor, Jamie Hayes, William Branson III, Hiram Trillo, Ron Nichols, Richard Sturdevant, and Carl Caylor.

    If you’ve never been to Texas School, you should definitely put it on your list of events to consider for 2014!

    Jen Roeder
    Posted May 1, 2013

    Sarah Petty is the Featured Photographer for May 2013

    Sarah Petty is the owner of Sarah Petty Photography in Springfield, IL, one of the most profitable photography studios in the country according to Professional Photographers of America.

    Sarah began her career in the marketing department at the world’s largest brand, Coca-Cola Enterprises, and went on to direct the marketing campaigns of many small businesses at a top regional advertising agency. After earning her MBA, she opened her boutique photography studio in 2001.

    She teaches photographers how to make a living doing what they love at her company The Joy of Marketing, and is the co-author of the New York Times Best Selling book, Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You’re Worth.

    The Interview

    1. Tell us something about your business and how long you have been a professional photographer?

    I started photographing part time in 1998 while I was working full time as a marketing director for a local advertising agency. In 2001, I went full time and opened my first studio. This was when I realized I was under-priced and needed to make some major system changes like making the move from proofing to projection selling.

    2. What equipment do you use?

    I am a Canon shooter. I have two 5D Mark IIs. My workhorse lens is the 70-200. I also love my 85mm 1.2 and 100mm macro. I use Photogenic studio lights with Larson soft boxes and reflectors. I also love my Jill-e camera and computer bags to store and transport my goodies. Post capture we are all Mac in the studio and ProSelect is my sales software that I couldn’t leave home without.

    3. Where are you located?

    Springfield, IL, which has a population of about 110,000.

    4. What type of photography do you like to create?

    I love to create whimsical portraits of children. At my studio, we also photograph families and high school seniors, but my true passion is photographing one child at a time and capturing his or her true essence.

    5. Price range of events?

    My creation fee is $185. All of my artwork leaves archivally framed, which drives up prices. Our smallest wall portrait starts at $835 and unframed gift images (8×10 or smaller) are $150.

    6. When did you notice you had a passion for photography?

    When I was 15, I received a Pentax K1000 for my birthday and I loved it. I always had a camera with me in college and then when I started dating my now husband, I fell in love with photographing all of his many nieces and nephews.

    7. What is unique to what you do or what you offer?

    My photography studio is set up very differently than many. I have really become an interior decorating partner for my clients. My team and I help them with everything from the designing of the session all the way through the framing and placement of the final artwork. We try to create artwork that creates emotion and looks amazing in their home as opposed to simply photographing what their family looks like.

    8. Most awkward moment during an event?

    I haven’t had many awkward moments (or maybe I was oblivious to them – ha), but I do remember when I first started, I had someone beg me to photograph their wedding reception (after they were married at the beach somewhere else). After I was introduced to all of the parents and they all walked away, the mother of the bride walked up to me and told me NOT to photograph the step-mother, as she was hateful. I had no idea at that point which person she was so I figured she could edit those out later. That was a first lesson that weddings were an entirely different animal!

    9. What is the scariest thing that ever happened during a shoot?

    Luckily, I haven’t had many scary things happen, but I vividly remember 9-11, 2001. I had a client session at 9AM at the park and as I was walking out the door, I saw what was happening to the Twin Towers in New York City. It was a scary morning and I found it hard to concentrate during the session. I remember the little girl of my client. Her name was Samantha, she was 9 months old, had blonde pig tails, and a polka dot swim suit.

    10. Best advice that you’ve been given in your photography career?

    In 2003, I studied privately with Darton Drake when pregnant with my youngest child, Grace. He was a master at photographing what was happening during the session and not just the people. He was always watching the interaction between the subjects who were behind him as well as those in front of him. He wouldn’t hesitate to swing lights around and capture the magic in the room instead of trying to manufacture it. I hold that lesson with me to this day and try to pay attention to every subtle thing happening during every session.

    11. Best advice that you could give someone else that is pursuing a photography career?

    Invest in studying from those who are where you want to be. Whether it is photography or business, you can learn slowly on your own or propel your growth by investing in yourself. Even if you must have supplementary income to help make that investment, you will never regret it.

    12. Best moment of your photography career?

    That is such a tough question, but I feel like the best moment of my career happens (hopefully) in each session. When that shutter clicks and I get goosebumps because I caught the magic between my clients, that is the best moment for me. If there isn’t a moment happening, I change things up, move locations or do whatever I can to try to create that magical image. I know that this time in my clients’ lives can never come again and I want to give them something that thrills them for a lifetime.

    13. How many sessions/events do you do each year?

    At my studio, we shoot between 75-130 kid/family sessions and between 15-30 senior sessions. I have another photographer who assists me on sessions and photographs the seniors.

    14. Have you changed anything to adjust in the current economic times?

    Ya know, when times are tough, I try to go back to the basics. I get involved in my community, I treat people as great as possible and work my hardest to create images that thrill them for life. I have found after being in business for this many years, I usually know why times are slow and it is typically because I haven’t been working hard enough on my business.

    15. Describe your shooting style.

    My style is a little bit of controlled chaos. I like to stir up a session so that I can get something magical to happen. I start more reserved to lock in the soft and magical images and then add chaos to taste to get the desired result.

    Connect with Sarah

    Website: www.sarahpetty.com

    Website: www.thejoyofmarketing.com

    Blog: sarahpetty.com/theblog

    Facebook: www.facebook.com/sarahpettyphotographystudio

    Jen Roeder
    Posted April 12, 2013

    Want to Win a Scholarship?

    Most professional photographers have struggled when it comes time to selling their killer images to their clients. It can definitely be scary!

    You don’t want your clients to think you’re pushy and selling them something they don’t want. But at the same time, you know your art is worth what you’re asking them to invest and that they will LOVE it hanging in their home. So what do you do?

    We’re giving away a scholarship to a program that can help you master selling your photography without being pushy!

    One of the most profitable photography studio owners in the US, Sarah Petty, has developed an in-depth, online workshop where she teaches you exactly how to increase your sales averages without feeling like you are high-pressure selling. It’s a process she has mastered over 11 years of selling fine art portraits.

    Just go here to sign up to win a scholarship to the 4 week online course!

    Good luck!

    Jen Roeder
    Posted April 1, 2013

    Manuel Rivera-Ortiz is the Featured Photographer for April 2013

    Manuel Rivera-Ortiz

    Manuel Rivera-Ortiz is the President & Founder of The Manuel Rivera-Ortiz Foundation for International Photography, a non-profit international organization created for fostering social discourse in underrepresented communities throughout the world by encouraging emerging and established photographers working in developing nations to keep their lenses fixed on the plight of the poor and the disenfranchised.

    Manuel Rivera-Ortiz was born in the barrio of Pozo Hondo, Guayama, Puerto Rico. The eldest of ten children of a poor, blue-collar sugarcane working family, he grew up in a corrugated tin shack with dirt floors and no running water. Rivera-Ortiz’s father worked in the sugar cane fields of Central Machete and Central Aguirre in the declining days of the Puerto Rican sugar industry. Following the Zafra or sugar-harvesting season, his father labored as a migrant farm worker in New England and the Mid-Atlantic states.

    Rivera-Ortiz is noted for his social documentary photography of people’s living conditions in less developed nations. Rivera-Ortiz’ work is collected at George Eastman House International Museum of Photography and Film, and most recently by The Nelson-Atkins Museum and its famed Hallmark Photographic Collection in Kansas City, Missouri. In 2012, his work on the lives of the poor was selected by Columbia University Joseph Pulitzer Graduate School of Journalism (where he received his Master of Science degree), among the “50 Great Stories” produced by alumni over the last century.

    The Interview

    1. Tell us something about your business and how long you have been a professional photographer?

    My career begins in the seemingly unlikeliest of places by modern standards — in poverty. Photojournalism partaken as a means of creating news stories about the lives and struggles of people is extremely important. My photojournalism harkens back to dirt floor shacks in southern Puerto Rico out of necessity; a necessity for me to begin to heal from the terrible things that come from having been so poor. I needed, and still arguably need, to understand what gives when you grow up this way; what are the long-term effects of such a life not only on the psyche of a people, but on society’s view of those people. Every time I have an exhibition I look for the signs around the room, the reactions. And then there are the questions that move me to my resolve, the ones about stealing souls and purported exploitation. I try to remain calm when I am faced with these, tells me we still have a long way to go to bridge that gap which is one of the reasons why I started my foundation. Since starting my career as a photographer a decade ago I have dedicated every waking hour to this cause. My family needs it, I need it, and the people in my photographs need it.

    “Widow of the Mines,” Potosí, Bolivia, 2004

    2. What equipment do you use?

    I have not taken the digital plunge. I don’t find the texture and in-camera digitally controlled pixel correction palatable to my style of photography. In fact the only digital camera I use at the moment is inside my smartphone. I use a 13-year-old Nikon F5, and two old Nikkor lenses. The lenses I use are so old you can hear the dust as you move the dial this way and that. I prefer black & white photography and use mostly Illford. For color I prefer slide by whoever still makes it although I had a preference once upon a time for Kodak.

    3. Where are you located?

    Lately I live mostly on a plane. You know you’re spending too much time above the clouds when you start running into the same stewardess. On the ground I spend my time between New York City, Upstate NY, Zurich and Paris, France, when not in the field photographing in the developing world.

    4. What type of photography do you like to create?

    I am a photojournalist, a so-called Street Photographer. I also have inkling for landscape photography, although publically nobody knows I do this.

    5. Price range of events?

    My work is not for sale, it has never been. My events are free of charge to the public.

    6. When did you notice you had a passion for photography?

    I lived for a time with my grandparents. I remember during my one-to-one time with my grandmother how she used to cherish showing me the tattered pictures in her purse. These were a few family pictures that had become so important to her. In those days not everybody had access to a camera. So to have a picture was to immortalize a picture. At age 12, at a summer school for the children of migrant workers in Massachusetts, I took up this illusive camera device and started taking pictures of my migrant classmates. That’s when it all began.

    “Side of the Road,” to Cochabamba, Bolivia, 2004

    7. What is unique to what you do or what you offer?

    The photography I do, for the sake of photography, is not itself unique as many people do it and do it well — thankfully. What is unique is that it is difficult or downright impossible for children who grow up the way I did to make a go of anything especially something so challenging and demanding as photography which costs too much and gives so little back in terms of financial reward. That said, I bring a very personal knowledge of the lives of the poor who find themselves in front of my lens to the field. My photography is not learned in the classroom, it was learned via stick and whip; via hunger, hurt, landfills where we went to find things other people threw away. When I am out doing my pictures I am not some Western photographer come to take pictures of these colorful people over there, I am still, inside, one of those people over there! The people in front of my lens can sense this immediately and let me in like we were long lost cousins, like family.

    8. Most awkward moment during an event?

    When I made to shake a woman’s hand in a Middle Eastern country where strange men and women do not touch one another even for handshaking. It was temporarily awkward, I was forgiven thirty seconds later and then tea was served and the husband handed me his coat as it got terribly cold there in the desert as the sun went down.

    9. What is the scariest thing that ever happened during a shoot?

    Bolivia! What a terrific people, what a challenging terrain! So much happened in Bolivia. Early in the trip driving south from La Paz I lost control of my Jeep nearly sliding off the narrow dirt Altiplano road down a precipice of around 19K feet. Another time I got stuck in a muddy river with the river cresting in the middle of nowhere. Not a car to be seen as far as the eye could see, just some random herds of Lamas. Another time I had dynamite thrown under my car during one of those random, widespread Bolivian protests by the native Quechua. I would love to go back. Maybe hire a driver next time around.

    “For Ladies Only,” Bandra train station, Mumbai, India, 2010

    10. Best advice that you’ve been given in your photography career?

    In Athens, during Greek Independence celebration in 1999. The advice was not even from a photographer but from a friend. He told me not to be afraid of pointing my camera at people because as it turns out people don’t bite, not usually anyway. I guess I already knew this but had to be reminded. During that trip I got emboldened, the rest is now history.

    11. Best advice that you could give someone else that is pursuing a photography career?

    Trust yourself. There is a fine line between listening to others, taking advice, and changing yourself to meet someone else’s idea of who they think you are. By this I don’t mean be deaf to other’s comments, but that you have to trust yourself and your experiences. Also, no matter what happens, never allow the success of your work get ahead of you the person. When you lose humility, and trust me I see it and it’s not pretty, you lose purpose especially in reportage. That’s when you know you have to go do something else.

    “Altiplano Slum,” Bolivia 2004

    12. Best moment of your photography career?

    Meeting a little boy in Kolkata, India, outside a respected restaurant. I saw him through the window standing outside looking in. He had no shoes. Reminded me of so many people in my life growing up on Pozo Hondo or Machete Central or Corazón in Puerto Rico. He reminded me of me barefoot hankering for understanding — hungry in the belly also so much of the time. I hadn’t eaten for over 17 hours by then so I was starved. As soon as the food arrived I asked the waiter to wrap it up and outside gave it to the boy. We became friends. I met his family living there by the Ganges River delta living under tarps and found objects. I hired him with his mother’s permission to translate for me. It was a great experience.

    13. How many sessions/events do you do each year?

    Enough that I don’t keep count anymore. I just move on to the next thing and try to meet deadlines as they come along. Funny thing is I don’t even read or watch any of these things anymore, perhaps to try to keep a clear mind about it all. I probably will not read this once it goes to press.

    Connect with Manuel

    Website: www.rivera-ortiz.com

    Website: www.mrofoundation.org

    LinkedIn: www.linkedin.com/pub/manuel-rivera-ortiz/3/853/3bb

    Facebook: www.facebook.com/ManuelRiveraOrtiz

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