Help SEO Help You
Welcome PhotoBizzers, this is Andy R. from the Passionate Support Team. Here at PhotoBiz we provide Search Engine Optimization (SEO) specialists to help you improve your ranking in the three major search engines (Google, Yahoo, and Bing). My goal today is to provide some tips and debunk some myths about SEO.
Have a clear idea of what searches you want to rank on. When working on your SEO, it all starts with determining which keywords are most important. For example, what type of sessions generate the most income for you? Or where are you looking to expand your market? It is often easiest to break into a niche market, versus general keywords. No matter what keywords you choose, the key is providing pertinent information and useful links.
Search engines index both Flash and HTML sites. While search engines once skipped over Flash sites because they didn’t know how to read them, Google has specifically improved their algorithm to accommodate Flash designs in addition to HTML. In fact, PhotoBiz has specific SEO in place to help optimize both HTML and Flash sites such as allowing you to set meta data on most pages of your website – with the goal of giving Google an in-depth view of your content.
Focus on select keywords, not every conceivable word customers will use. Unfortunately putting too many keywords in your meta tagging can actually hurt your SEO results. “Keyword stuffing” is a black hat SEO technique that is frowned upon, and search engines can penalize for it. Instead of thinking of every possible keyword people use to find your site, focus on the most important ones. They are after all called “key”-words.
Differentiate between content keywords and meta keywords. When we discuss keywords we have to make a distinction between meta keywords and content keywords. Both types of keywords are important, but they have their own purpose.
- Meta Keywords: These words and phrases are found in the coding of your website, and are part of what search engines look at when indexing your site.
- Content Keywords: In the broadest sense this is every bit of text on your website. Search engines not only crawl the coding of your website, but also the text on pages in order to have a complete picture of the work you do.
Updating content versus adding content. Updating your content is making changes to your existing pages and meta data on your site. When you make a change to the content of your website Google will re-crawl your website to take this new information into account and adjust your ranking. Adding content refers to new pages or blog posts added to the site. In the case of new content being added, search engines focus on reviewing the additional content, without rechecking the older content. New content such as blog posts is seen as a good thing, and why having a blog on your site helps to improve your SEO.
Good SEO is not an overnight fix. One of the most frustrating parts of setting up or improving your SEO is the time it takes to see results. Google, Yahoo, and Bing all have their own unique schedule for reviewing websites that we aren’t privy to. You can decrease the amount of time that it takes for a search engine to review your site, by submitting your site map to places such as Google’s Webmaster Tools. Whether you actively submit your changes or wait for crawlers to find you, know that it can easily take 30 days for changes to be reflected. So each time you make changes, the clock starts over again.
Let PhotoBiz Help You. PhotoBiz undoubtedly has the industry’s best SEO tools paired with Passionate Support consultants available by phone. Give us a call at 866.463.7620 or submit a support ticket to have one of our SEO Experts to review your website today!
