“White Hat” SEO = Good

As we discussed last time, there are generally two types of SEO: White Hat and Black Hat. Black Hat SEO utilizes unethical methods to artificially inflate search engine placement. While White Hat SEO on the other hand, involves ethical techniques which conform to a search engine provider’s guidelines with no deceptions.  We are first going to focus in a little more on the White Hat techniques…

There is no specific ruleset for good SEO. The general guideline is this: the more accessible and readable your website would be to a live human being, the better it will rank on a search engine. Search engines specifically want to catalog pages that humans will use. The best thing you can do, therefore, is to make your content clear, accessible, easy to find, relevant and up to date.

Let’s look at some other things you can do to improve your searchability.

Links

One of the best things you can do for your site’s rank is to have a lot of good quality pages linking back to you. Keep in mind what the search engines consider “good quality”. Links from real sites are quality. Links from legitimate social media pages are good, too. read full blog entry…

What is It?

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (”organic”) search results as opposed to paid search engine placement.

There are a number of factors that impact search engine optimization.  The most key thing to remember is that the search engines want pages with useful, relevant content that will be easy for a human reader to use.  You may have read some books or attended a seminar about SEO and heard about different things you can do to increase your page ranking.  We want to help you develop a good SEO Strategy – and equally important, avoid a bad one.
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Given the fact that today is Friday the 13th, we didn’t want you to be scared so we are bringing joy by introducing 3 great new features! 

1)  Enhanced Paging

You will now have the functionality of scrolling pages of your images.  This is extremely useful when uploading hundreds of images.  Before, if you uploaded hundreds of images on a page, you would see the pages go all the way across the screen.  Now, only 16 pages will display at a time.  You will have to click the arrows to see the next set of pages.

You may not even notice this unless you upload hundreds of photos in one gallery (we recommend about 15-20 NOT 250), however, this will also enhance the overall speed and effectiveness of the control panel.

2)  Splash Page accepts PNG files

With the addition of some recent splash page upgrades such as Backgrounds, we have realized the need to facilitate PNG (transparent) images.  We recently updated this feature for the logo on the splash page and now have opened this functionality to all images on the splash page.  Whether it is a “main” image that links to your website or blog, or an image uploaded in your footer; PNG transparent files are now widely acceptable by the PhotoBiz Splash Intro page!

3)  Enhanced SEO on Splash Pages

We have recently included a new Enhanced SEO section for the Splash Page similar to every page/gallery of your website.  As we are leading the advancement of Search Engine Optimization in the Flash Industry, we continue to innovate and enhance this for you!  Here are some step by step instructions to help you out with a screen shot from your control panel:

**Remember to take advantage of the incredible team of SEO Specialists that we have here available for you by phone for FREE!

Creating an Effective Website Series

Splash Pages and SEO 

This is the second article in a series of how to effectively build a site for your business.  Previously we wrote about how you can effectively target each of your customers with Sub-Sites.  Splash pages are a very important part of your overall web presence for a few main reasons:

1. Overall organization flow
2. Search Engine Optimization
3. Presentation & Design (Pulling things together)

 
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Having your website come up on search engines can be a vital source for a portion of your prospects. But what good is having a high ranking if you’re embarrassed to show others your website? Now it is true that Flash websites alone are not very search engine friendly, but here at PhotoBiz, we have a 5 step plan that will enhance your visibility. I will explain how you can have the style of a Flash site and still come up with a high ranking in Google and other search engines.
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