At first glance, this looks OK. But let’s deconstruct this post.
Image doesn’t link to your website
Can’t book a session online
CTA is ''call or email me,'' which is unrealistic for scrolling FB users who are mostly mobile.
Teeny tiny URL link
It's just an image that doesn’t get people to the website. You can't click through! It’s just… there. This doesn’t get anyone on your website. Doesn’t help your SEO. And provides only a meager amount of bland information to potential customers – who are unlikely to drop everything and call Right Away.
There’s a better way to get people to your site where they can book a session easily: you can create a landing page, and share that immediately.
More traffic is better for SEO. When more visitors traffic your page, it adds to your domain authority which makes your entire website look better to search engines. Also if you’re doing any kind of cookied remarketing effort, you’ll have captured all these additional leads in your bucket automatically.
Booking is easy. Next, We include a snappy headline and a clear Call To Action button on your page. This leads your customers to perform a very specific action, like "BOOK NOW!"
Visitor experience is better. Because you get to use your colors and branding, you give your customers an immersive, cohesive experience instead of an easily ignored, boring facebook post.
And if you want to get really fancy you can use….
Ads & Campaign Landing Pages
$5 goes a long way on Facebook. Toss a couple bucks into a targeted local Facebook ad to get more exposure instantly. Think about it: if you book one session from your ad, it’ll be a tremendous win. It’s a good way to dip your toe into paid ads and refine your message before going big league.
If you’re REALLY up on your marketing game, you can try out some Google ads or display ads. It doesn’t have to be expensive (you can put daily caps on how much you want to spend) but it will put ads right in front of interested eyeballs when they are already looking for your service online.
The thing here is to ALWAYS DIRECT VISITORS TO A LANDING PAGE from an ad. Don’t just drop them into your store or on your homepage. For your campaign to pay off, lead them to a targeted page that is tuned toward a single action: booking the session. Making the sale. Getting the email.
Support Your Campaign With Email
Could your promotion use a little help? Sending a quick email blast is a good way to get the attention of past customers and new leads.
The awesome thing about PhotoBiz landing pages is that they double as emails.
Already built and ready to send.
You can't email out a webpage... but landing pages are built to send with just a couple clicks. Everything is integrated so your contact list and leads are ready to receive your message.
So if you may want to support your campaign with a quick email, landing pages can help you market your business – quickly and effectively.
So in summary: if you need a super quick & focused page that looks unique, is built for sharing, and ready to email – you should definitely take a look at using landing pages. They're quick, free, and ready to use in your PhotoBiz site.