You only get to use one link in your Instagram profile… make it count!
We always, always, ALWAYS recommend that you use every opportunity to provide a link back to your website. Social media profiles are a gimme. If someone finds you on social and admires your work, they’re going to want to see what else you have to offer on your website! Driving traffic back to your website increases your visibility and gives customers more ways to interact with your brand leading up to a sale.
On Instagram, it’s easy to set up a business profile. Just create your account, tap into your account settings, and hit “switch to business profile”. Then, you’ll be able to add valuable info to help your customers connect better with your brand – including a link!
You could just slap in your website address… but savvy Instagrammers know how to get a little more bang for their buck. (Er... link.) Instead, try making a landing page with many links to help customers do more with a single tap.
Here’s what I'm talking about:
Voila! These handy, pretty lists of links not ONLY direct visitors to your website, but they also encourage folks to subscribe to your blog, see special deals, submit a business inquiry, sign a contract, view your portfolio, read an article, get a free download... really anything your heart desires!
Making a landing page like this is easy and you can do it for free with your PhotoBiz account.
The email & landing page builder lives within the MARKETING tab of your control panel. Here you can build self-contained pages or promotions to share on social media. They are free-standing and meant for helping you market your business better with targeted single-purpose pages and promotions.
Whether you start from a template or begin creating from a blank page, landing pages work beautifully as a simple link directory to use on Instagram.
Start by picking a template or creating a new landing page from a blank page. Put in your logo, and build your links by adding BUTTON blocks to your page. Customize these links by editing the text and the link destination. Make sure your social media information is up to date, and you can edit the footer on your page, as well.
Now, for the fun part! Click the paintbrush icon to style your page. You can change the borders, backgrounds, button styles, social media icons, and page colors until it’s just right and matches your brand.
Last, you can shorten this link with a link shortening service like Bitly... or even give yourself a custom URL with TinyURL. This helps to keep your link neat and tidy while it works harder for your business!
So give it a whirl! And see if you get more website visits, blog subscriptions, readers, and interaction from your single Instagram profile link.
If you need some help, don't hesitate to call our friendly support team whenever you'd like. Our phone number is toll-free 1-866-463-7620, and we are standing by Monday through Friday, from 9 AM to 8 PM eastern time to help however we can.