This Week on The One Behind The Lens Hosted by Kate DeCoste

Let’s Talk SEO (Without the Overwhelm) 👋

We get it—Search Engine Optimization (SEO) can feel like one of those “I’ll deal with it later” tasks… the kind that quietly hides behind cookie dough in the fridge.

And now with Artificial intelligence (AI) entering the mix? Even the most creative photographers can feel like hiding under their desks.

That’s exactly why we sat down with Kate, an incredible photographer and creative entrepreneur, for a real conversation about what actually matters right now when it comes to SEO, AI, and building a website that works for you—not against you.

To guide the conversation, our very own Jeremy Hyler, Creative Director here at PhotoBiz, broke down the essentials photographers need to know—no jargon, no fluff, just the good stuff.

In this episode, you’ll learn:

• 📍 The only SEO basics worth focusing on in 2025 (yes, keyword stuffing is long gone)
• 📸 How to blog effectively without burning out—or writing 2,000 words no one will read
• 📱 Why a mobile-friendly design is absolutely non-negotiable
• 🤖 How to use AI to save hours each week while keeping your creative spark intact
• 💡 The “30-photo rule” that boosts both your SEO and your client experience

And Jeremy shares the easiest SEO tip of all:

Introduce yourself like a real human.

“Hi, I’m Kate, and I’m a Nebraska senior photographer.” Boom. Done. ✅

🎧 Listen to Episode 9 now and subscribe on your favorite platform.
Because your website should be working as hard as you do.