Professionalism is of utmost importance when you have your own business. Everything from the words you speak, to having a great branded logo and the characters in your domain reflects on your business. This includes your business emails. In this case, I’m not talking about the words in your emails, but the email address itself. Does your email address look like this yourname@yourbusinessdomain.com or this CoolGalJaneDoe1974@gmail.com?
Not surprisingly, the latter is not very professional. In fact, sometimes our personal email addresses can be quite embarrassing to mention (and date back quite a ways). Would you want that printed on a business card? Probably not. That’s why it’s important to have a branded email, which means an email address connected to your domain (yourname@yourbusinessdomain.com)
Let’s talk about why branded email is important.
Build trust
A branded email establishes trust with your customers:
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It shows you are serious about your business
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Gives you gravitas, by coming directly from your domainname.com instead of Yahoo, Gmail, etc.
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Helps people remember your business name
Having a domain name helps establish your business identity and brand. A branded email further solidifies it.
Customers will see at a glance that you are a real, established business and not just a whim. Your branded email can visually create trust.
So, take a moment and look at or visualize your email address on a business card … is it what you want on your business card? Or is it time for a new branded email address?
Promote your business
Your email signature is another tool to keep your brand in your customer’s minds. You can set up a digital signature for your emails with your logo and contact information. This can help people have a reference to come back to when they are looking to contact you again.
If your email address isn’t branded to your business name it can be harder for people to find you again in their inbox. Branding your email can make it more distinct and easy to remember.
Reduce spam and ads
When you have a branded email, you’re less likely to have an inbox full of spam because you won’t have to filter through the ads, newsletters, and membership notifications in your personal email account. Simply having an email dedicated to your business, separate from your personal email, will help you stay focused on clients. Sure you can’t completely escape spam, but the separation can help.
Plus, when you email someone from a branded email, you’re less likely to be tossed into a spam filter. Some spam filters mark free email providers as spam more often than branded emails. Email algorithms can be tricky, but one thing is for sure, you want to stand out, be remembered, and not get thrown in spam folders right away.
Keep work and personal emails separate
Lastly, having a branded email is a good way to keep your personal information separate from your business information. Work-life balance is a challenge as it is. Having separate email inboxes for work and personal messages can help you create some distinction and help you know when to focus on your business and when to shut down and focus on yourself. Think of it as self-care!
Need a branded email? PhotoBiz has you covered.
Our branded email is called PhotoBiz Mailbox. You get you an ad-free email system for your brand which includes:
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25 GB email storage
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Digital calendar and notes system
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Ability to send up to 50MB attachments
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Options to customize brand colors and digital signatures
And you can connect your branded email to your favorite email app on your mobile device.
Each PhotoBiz Mailbox is only $4/month.
Branded email can be highly useful for your business. If you’re interested in adding a PhotoBiz Mailbox to your account, log in and check out the premium features section. You can also call 866.463.7620 or log in to chat with our Support team, and we’ll help you get set up.
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