Are you advertising using Facebook ads? If you are, there's another tool Facebook offers to help you get even more bang for your advertising buck. It's called the Facebook pixel, and it tracks what happens on your website AFTER someone clicks on your Facebook ad.
What is a Facebook pixel?
The Facebook pixel is a short piece of code that sends visitor behavior data from your website back to Facebook. With this information, you can see beyond the basic performance data that Facebook provides to create even better ads or landing pages.
Why should I use a Facebook pixel?
Using a Facebook pixel helps you understand how your audience interacts with your ads and your website. You'll learn more about how customers behave, and you can fine-tune future campaigns to be even more effective.
Plus, you'll know which campaigns actually led to sales, rather than simply guessing. Knowing which campaigns bring the most value will help you create future Facebook ads with an even better Return On Investment (ROI).
Even better, using your pixel unlocks new features in Facebook Ads! For example, you can create lookalike audiences and target users who are similar to your current customers. This is really helpful for reaching tons more people who are already more likely to buy from you.
You'll also be able to target specific groups of visitors who visited a certain page, signed up, or completed a desired action on your website. Because Facebook now knows who these people are, you can easily send follow-up messages to keep them engaged with your brand.
How do I add a Facebook pixel to my website?
1. Create your Facebook pixel.
Open up your Ads Manager within Facebook and navigate to the Pixels tab.
You can get there by clicking on Facebook Ads in the top bar, hovering over All Tools, then selecting Pixels (located under Assets).
Once you get there, you’ll be prompted to set up your Facebook pixel! Follow the prompts to create and name your pixel.
2. Insert Facebook pixel code into your website header.