Every aspect of your business, online or offline, should consistently represent your brand. This builds trust with your followers, and helps those who are just learning about you to pick up a little more insight into who you are and what you do.
This is relatively easy in the offline world. Your logo on the side of your business, or on your company letterhead and business cards are all things we see every day. But what about online? Your website and social media accounts show your brand, but what about the tools you use to communicate with clients?
"Every aspect of your business, online or offline, should consistently represent your brand."
Over the past few months, our Client Relationship Builder has been mentioned many times. Adding to the tally, I want to give you some ideas on branding your communication with your clients through the Client Relationship Builder and how this plays into your brand as a whole.
1. Upload a logo to your form header
Your logo visually represents your brand on business cards, your website, stationary, and even your social media. Make sure it's a part of the forms you send your clients, too. (Want a walk-through? We know just the right people for the job!)
2. Develop a standard greeting and salutation
When communicating with clients and leads, consistency is key. For example, our client, Sarah Petty, always starts her email communications with "Hiya." It's become just as much a part of her brand as her logo. Every time I open my email I recognize it's from Sarah the minute I see the word "Hiya."
Similarly, I always end emails the same way, with a simple, "thoughtfully" as my salutation.
Whether your personality leans more towards "kind regards", or "sincerely", the point is to use the same closing each time. It may seem like a small factor in the scope of your brand, but if you stop and think about how many times you communicate with others, it's easy to see how often youhave the chance to make your mark in the memory of your customer.
3. Keep your personality!
Just because you arecommunicating with someone in a business environment doesn't mean you have to sound stiff and overly professional. Your clients and prospects are working with you because of who you are. It's ok to add in a personal anecdote, and your own style. Clients will appreciate how genuine you are, which, in turn helps build your tribe.
To sum it up, our best piece of advice is to be yourself and stick to it. Think about how you make buying decisions. Is it because someone flashed some buzzwords, or it because you recognized the brand, trusted their promise, and felt like they were genuine through and through?
What makes you buy makes your customers buy. So only send branded communications you'd like to receive yourself!