We got a great question from a reader who heard that WordPress is best for SEO.
This is something we also hear from time to time – it’s a popular rumor! Somehow people believe that by just having a WordPress site they will be rewarded with higher search rankings.
What a cool world that would be, right? Just like magic, you can convince Google to show your site more than your competitors – through no work of your own!
Well, I’m here to tell you that just isn’t so. SEO is not magic, and the platform you use has little to no impact on how your website ranks in search engines.
How Do Search Engines Rank Websites?
Search engines have refined their algorithms to favor sites that serve up the most useful and interesting content. This means Google considers the quality of the information you publish as the most important factor for SEO.
Beyond having rich and useful content, search engines also consider your site’s metadata, the number of links to your website, your navigation, traffic, and mobile-friendliness.
There is nothing in Google’s ranking algorithm that checks if a site is WordPress, Drupal, or hand-coded in HTML.
Websites are websites, what matters is what’s on ‘em.
No, WordPress Doesn't Automatically Give You a Boost in SEO.
Now, there are good plugins for WordPress that you can install that will help you configure your SEO.
But that’s not an example of “WordPress being great for SEO.” It’s an example of you doing more work to get your WordPress template ready to POTENTIALLY optimize your SEO. It’s not automatic. And it’s not exactly easy.
You still have to use the tools in a smart, controlled way. WordPress or Yoast isn’t going to hold your hand or do it for you.
But you know who will help?
We will! (PhotoBiz SEO GO)
The key difference between WordPress and PhotoBiz is the level of help you get.
WordPress leaves you on your own with a thick manual. At PhotoBiz, we have Google Certified Experts who can work with you 1-on-1 to help you optimize your site's content so you can achieve the highest ranking possible. We also cover blogging and link building strategies to get you maximum exposure, traffic, and referrals.
But beyond our SEO Services, your PhotoBiz site already has automatic SEO features and our blogging platform built right in.
PhotoBiz sites automatically publish your sitemap and generate meta titles, descriptions, and keywords for each page based on its content. And if you want to fine-tune your metadata, you can enter your own by clicking the “SEO” button to access the SEO settings for each page.