Not all products sold online are physical items. Some are digital. In fact, selling digital products has become a common aspect of many creative businesses including ebooks, art, guides, fonts, and vector graphics.
Digital product sales are growing amongst artists, crafters, and even photographers. Items are sold right from their websites or via an online marketplace. But online marketplaces, like Etsy, can really hurt an artist's profitability. Sure, at first it can account for some quick visibility but it comes with some stiff competition and extra fees.
There are a number of benefits to selling digital products on your own website. The biggest benefit is control!
When you create a website with a store, you can manage your products, brand the appearance, and determine the experience your customers have. You also have more control over the fees you incur when sales are made. With a PhotoBiz website, the only fee you pay related to online sales is to your merchant. We don’t take any commission – zip, zero, zilch. A merchant is a company that processes financial transactions, such as credit cards. They all charge a processing fee, which is typically ~3%. When selling through an online marketplace, you’ll often experience fees that can amount to 10-30+%, and it's not always very straightforward.
If you are ready to take control of your online sales, it might be time to sell your digital products on your own website!
Selling digital products with PhotoBiz is easy. It starts with using our Ecommerce tool to set up a Product. You’ll create a description, add a photo, set the pricing, and associate your digital file(s). We support many different file types. By default, you can upload, store, and sell files up to 4MB each. If you have larger files (up to 50MB) you want to sell, you’ll benefit from enabling Original Files, a premium feature. If you want to sell a digital product that is more than 50MB, you can load the file to a third-party tool like DropBox and enter the link as you set up the digital product for sale. People will receive that link when they complete a purchase.
You can control how many times someone can download a file after they purchase it, as well as set an expiration date for digital downloads.
And just like that you’ll be set up and ready to sell digital products on your website!
Do you have a digital product you’d like to sell? We’d love to help. Give us a call at 866.463.7620 or start a live chat with our support team.
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