Email marketing is one of the best ways to stay connected to customers and people interested in your business. If you’re new to email marketing or to PhotoBiz, you’re in luck, PhotoBiz accounts include 10,000 free emails a month. You can use these to send email campaigns and automated email series to your contacts.
What does this mean? Say you have a list of 1,000 contacts. You can potentially send 10 mass emails to this list a month. Have a larger list? Or need to send more emails? You can add on email packages to meet your needs. Chances are, with that many emails, you really don’t have to worry about missing anyone on your contacts list.
In this handy email marketing guide, we’ll point you in the right direction to efficiently utilize your PhotoBiz tools for email marketing. This includes how to use the tagging feature to organize your contacts, how to quickly make beautiful emails, and how to use third-party tools like Canva or Photoshop to make your emails really stand out.
Use tags for organization & marketing
Tagging is easily one of the simplest things you can do to organize contacts and content within the PhotoBiz platform. A tag can be used to track user activity on your website and interactions with your tools. For example, a contact can earn a tag for commenting on a blog post, purchasing a specific product, or completing a form. You get to choose what tag they earn for what activity. Tag data connects to the Contacts tool (aka CRM) so you can use tags to learn about your contacts and tailor follow-up communications. Let’s explore what tags can be applied to:
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Products and services in e-commerce
Products or services can be organized with tags. This is great for on-site search, plus as people make purchases, tags associated with their purchases will automatically be added to their record. This can be really helpful when it comes to sending promotional emails. Based on what people have bought in the past, you can send them emails about related products.
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Forms
You can add tags to forms and then anyone who fills out that form will have a tag added to their contact record. For instance, if you have a mini-session form tagged with “Spring mini-sessions 2022”, anyone who completes it will earn that tag. Then you can send follow-up emails to everyone with that tag with more details about the event, to encourage them to sign up for a future mini-session, or anything else you want to market to them.
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Blog posts
Tags can also be applied to blog posts. When someone comments on a blog post with tags on it, their contact record will earn those tags. Let’s say you have a holiday session blog post, you receive comments, and the contacts earn a “holiday session” tag. You would now have a list of contacts to market future holiday sessions!
You can create unique tags for each form, product, service, and blog post, or you can have a system of tags that get used across the ecommerce, form, and blog tools. Once you have those tags set up, they will start working to automatically organize your contacts for you. Then you can use that information to segment your email marketing efforts.
Tip: Did you know you can add emojis into your Email marketing headlines? Using Emojis in email subject lines increases open rates. Subjects lines with emojis have 29% higher open rates.
Want more in-depth knowledge about tags? Check out these resources to understand how tags can elevate your website, contacts, and marketing.
How to use tags to create better email marketing campaigns
3 Ways to use tags to make your website a better sales tool
How to build relationships with your clients using the PhotoBiz contacts tool
Create emails with the PhotoBiz Marketing tool
Once you have tags and email lists set up, you can dive into designing and sending emails.
It’s really easy! In fact, PhotoBiz has a collection of templates you can use as a starting point. The templates give you a great headstart on your email design.
Whether you want to send an e-newsletter or an email about a sale or an event, you can use the templates to quickly generate a concept and modify it to fit your brand.
Need help deciding what types of emails to send to your contacts? Check out these great resources.
Preparing your online marketing strategy
Advanced email design tips
If you have some design skills, such as Photoshop, you can really make your emails shine. Custom graphics can help grab people’s attention. Check out some of our favorite emails we’ve made by putting some of our Photoshop skills to work in combination with our email marketing tool.
Not a Photoshop user? There are plenty of design resources if Photoshop isn’t your thing. Canva is also a great resource to build out design elements that you can incorporate into email marketing campaigns. One of the cool things about Canva is they have presets to make animations that you can download as gifs and incorporate some motion into your emails. (To add a gif to an email, upload it to the Document section of your File tool and use the file URL to embed it in your email).
With the help of design tools like Photoshop and Canva, you can make your emails really engaging, perhaps even stop your contacts in their tracks to look at what you have to offer.
Check out these resources on how to make emails with Photoshop and animated gifs!
How to make pretty emails with photoshop
Understanding data
Once you send emails that's it, right? No way! After an email is sent, it's time to look at the data (well not right away, you have to give people time to open and interact with the email). Email metrics reports provide lots of data that you can use to inform your marketing strategy. This includes who opened the emails, who clicked on links, as well as who unsubscribed from your email list. This precious data is collected for you to review. You should use it to make informed decisions about what to do in the future. It is important to look at what works, and what doesn’t.
This data and how it is tracked has changed over time due to many factors, including privacy laws.
Learn more about email metrics with the help of the resources below.
Email analytics: What your marketing metrics are telling you
Case study: PhotoBiz email marketing 3 months later
How does GDPR affect my website forms and marketing?
Apple OS & iOS 15 privacy updates: How they affect your business and email marketing
We hope this email marketing guide and the additional resources it refers to will help you create dynamic email campaigns to strategically engage with your contacts. Not every user will be interested in what you send, but with the help of tags, you can segment your emails to send targeted content to your contacts.
Need help getting started with email marketing? Sign up today and start sending emails to your contacts right away.
Already a customer? Reach out to our support team by calling us at 866.463.7620 or logging in to chat with us.
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