As a photographer, email marketing can be an incredibly powerful tool to grow your business and connect with potential clients. But with so many emails flooding inboxes every day, it can be tough to stand out and get your message seen.
Now, let's dive into some tips for creating effective marketing emails for photographers.
1. Use eye-catching visuals
As a photographer, you have an advantage in that you can create beautiful and attention-grabbing visuals to include in your emails. Make sure to showcase your work and use images that resonate with your target audience.
2. Keep it short and sweet
People are busy, and they don't want to read lengthy emails. Keep your message short and to the point, with a clear call-to-action (buttons are a great tool to get people to click through to your website).
3. Personalize your emails
Get to know your email audience, and tailor your messages to their specific needs or interests. Say you do family and wedding photography, not all of your clients will connect with the same offers. Why would a young family want to see wedding-related packages and vice versa? Organize your email list into sub-groups or segments based on their interests and history with you. Then send personalized messages to these groups. It will improve your email engagement rates and your sales.
Pro tip: Use tags to organize contacts in your PhotoBiz account. You can add tags manually, in bulk as you upload contact lists, or have them added to contacts automatically as people interact with your website by making purchases, commenting on blogs, and submitting forms. Then use those tags to select segmented audiences for your email marketing.
4. Offer value
Give your subscribers a reason to sign up for and open your emails by offering them something of value, such as a special promotion or exclusive content. This will help you both grow your email list and build relationships with potential clients.
5. Track email performance
When you send out emails, monitor how your contacts respond to them. How many people are opening your emails? How many people are clicking on links in your emails? Which links are they clicking on? Use that data to make adjustments to future emails, which can lead to better results.
6. Prepare a schedule
Planning out your email marketing for the month, season, or even the year can help you maximize the impact of your campaigns. Keep a calendar in a spreadsheet, a project management tool, or on a piece of paper. The manner of planning isn’t as important as the act of planning so that you can get in front of your clients at the right time.
When should I send marketing emails?
It's important to strategize and choose the best days and times to send your marketing emails. According to research, Tuesdays, Wednesdays, and Thursdays tend to be the best days to send marketing emails, with open rates and click-through rates typically higher on these days compared to others. However, it's important to keep in mind that every audience is different, and what works best for one photographer may not work for another. It's always a good idea to experiment with different days and times to see what resonates with and performs best with your audience.
Email marketing can be a powerful tool for you to grow your photography business and connect with potential clients. It’s a great way to reach and engage with your target audience. The PhotoBiz platform has a built in email marketing tool ready for you to use for your photography business!
Learn more: PhotoBiz Email Marketing Guide
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