2. Create Clean and Professional Emails

Spam filters often look for specific content that could be seen as suspicious. To avoid triggering spam filters:

• Avoid excessive links or images: Stick to one or two links and minimal images to reduce the likelihood of being flagged as spam.
• Use personalized, relevant subject lines: Avoid using all caps or spammy language like “FREE” or “ACT NOW.” Instead, use clear subject lines like “Your [Client Name] Gallery is Ready!”
• Keep your text-to-image ratio balanced: Too many images with little text can raise red flags for spam filters.

3. Monitor Your Bounce and Delivery Rates

Use email tracking tools to monitor the success of your emails. If you see a high bounce rate, investigate whether your authentication settings are correct or whether certain email domains (like Gmail, Yahoo, etc.) are consistently blocking your messages.

Consider using email marketing platforms that provide analytics to help you track email delivery performance.

4. Segment Your Audience

Sending emails to smaller, more relevant groups can improve deliverability rates. For example, send targeted emails to clients based on their type of session (weddings, family, corporate) rather than mass-sending the same email to everyone.

Segmented emails often see higher open rates, which reduces the chance of being flagged as spam.