Welcome back to the third and final part of our guide on how to setup your online store.
In part one, we discussed getting your store up & running and filling it with simple products. In part two, we covered how to configure your print, package & custom photography items for sale.
In this installment, we’ll cover how to take advantage of all the bells & whistles your store provides to run sales, offer coupons & free shipping, sell gift cards, track your sales, and run reports on orders and inventory.
When you make a sale, we notify you in a few ways so you can quickly fill your orders.
You’ll get an email in your inbox alerting you of the sale.
You’ll get a notification in your PhotoBiz website (a little red “1” on the bell icon in the top right of your control panel).
And if you have the free PhotoBiz ToGo App, you’ll get a notification on your phone.
When you go to your Ecommerce tracking dashboard, you’ll see all your sales at a glance. Your sales totals are broken out by month and by product.
When tracking your sales over a period of time, you can start to notice sales trends in your business. Maybe the summer is your peak time for shooting, but product sales really pick up in late fall.
You can ID popular products, and the ones that are REALLY making you money (not always the same thing!)
For your bookkeeping needs, you can also run various kinds of reports to print or export from the TRACKING >> REPORTS tab.
Pick your date and run the type of report you need.
Sales, Customers, Payments, Event Orders, Invoices, and year-end reports for your tax purposes.
Saved Carts & Favorites
If a customer has logged in and saved favorites – or added items to their cart but not yet paid – you can see their abandoned carts.
Look at Holly here, who was going to buy a big order, but then chickened out.
I can send her a little email to give her a push and complete her order! Even pass her a little gift card to sweeten the deal.
We covered stock tracking briefly in Part 1, but I want to come back to it for a minute and add some more options that you have, and explain how it can help your workflow.
Stock tracking is key for people who have physical products to sell, sitting on shelves or in boxes, closets…. under your bed….
You don’t want to sell more than you can deliver. So turning on stock tracking and keeping count of your inventory is super helpful.
You can set LOW STOCK markers on individual products. BUT you can also set a global low stock threshold under SETTINGS >> GENERAL >> STOCK SETTINGS.
Used together, you can set your global low stock setting to give yourself a standard re-ordering buffer. But if something needs to be tweaked, you can set a custom low stock mark for each SKU that needs individual attention.
So if you know your hand-made fancy cheese graters take 6 weeks to arrive from Switzerland, you might want to set the bar a little higher so you don’t run out in the meantime (or end up with a whole trunk full of ‘em).
That brings us to STOCK REPORTING.
You can see your entire inventory at a glance by clicking TRACKING >> STOCK.
Here you can quickly add or remove inventory, and see which items need to be topped up. Pretty handy.
There we have it! We’ve gone through all about how to set up a flexible, robust online store that simplifies your workflow.
Thanks for sticking with us as we explained how to configure your complete ecommerce solution. From selling complex items to keeping track of sales and marketing your business!
If you have questions about anything we covered (or DIDN’T cover!) in this 3-part guide, let us know! We’d be happy to expand and help you build your successful ecommerce site.