As a photographer, your website is one of your most valuable marketing tools. A well-designed website can help you display your work, connect with potential clients, and ultimately turn visitors into paying customers. One of the best ways to engage your customers and turn them into sales is by using landing pages on your website.
Beyond just your standard pages showcasing your work and details about you, landing pages are an incredible way to market directly to the right customers versus everyone who visits your website. In this article, we’ll explore five ways that photographers can use landing pages to improve their online presence and drive more business.
Pro Tip: Keep landing page visitors focused by turning off your website header and footer. Learn how.
Showcase specific work
So you have your gallery pages set up. That's awesome! Gallery pages are a great catch-all for any visitor on your site. You can go a step further and create specific landing pages to tell a deeper story about your work and the experience you provide for your clients.
Landing pages can be part of your main website navigation, or hidden so that only people with the URL access them. You can include links to landing pages in blog posts and on your gallery pages. Landing pages provide an opportunity to highlight a specific subset of your work (e.g., weddings, seniors, boudoir, fine art) and show off your most stunning photos. For example, you can really give visitors a taste of what you can do for one specific type of event, include extra details not shared elsewhere, or even create a story focused sales funnel.
For a wedding photographer, you can focus on one wedding event, showing intimate details from the start of the day to the end. This could be a great resource for people wanting to get a taste of what their wedding photography experience could be like in your hands.
For a newborn photographer, you can show the preparation before and after editing images to show how you get the details just right. Especially with babies, things out of your control can happen during the shoot, and its good to show how you prepare for that.
For a boudoir photographer, you can really go into detail of a client’s experience. Before and afters are great to illustrate, and people appreciate reading testimonials. Boudoir photography is an intimate experience and sharing behind the scenes details can help build confidence in even the most shy customers.
Offer a special promotion
Landing pages are also a great way to offer special promotions to your website visitors. By creating a landing page with a special offer or discount, you can entice potential clients to book a session with you. For example, you might create a landing page with a limited-time offer for a free engagement session with any wedding package booked. This can be useful to get customers who are on the fence to commit.
Landing pages about special promotions provide an opportunity to create a sales funnel with a direct line to making a purchase. You can make the process easy by allowing people to book a session directly on the page, plus provide the option to pay for the session (either in full or in part).
Special promotion landing pages are perfect for sharing on social media, in marketing emails, or even through ads. PhotoBiz’s built-in marketing tools make it easy to create and track promotions on your website.
Collect leads
Another way to use landing pages is to collect leads or potential clients. By creating a landing page with a contact form or a sign-up form for your newsletter, you can gather valuable contact information from visitors to your photography website. This will give you the opportunity to follow up with them, build a relationship, and turn them into paying customers down the road. PhotoBiz’s form builder makes it easy to collect valuable contact information from your website visitors.
Then you can use the email marketing campaign tool to communicate with those who sign up. All the studio management tools built into PhotoBiz are ready to work together to help you run your business.
Sell prints and other products
For artists and some photographers, landing pages can also be a powerful tool for selling prints and other products. By creating a landing page specifically for your prints or products you create for any customer to buy, you can showcase them in a way that’s easy for visitors to navigate and purchase.
For example, you might create a landing page with your most popular prints and allow visitors to purchase them directly from your website. Or you can create a timed event for limited print editions you plan to sell so people who want to can grab it before it is sold out. Think of it as creating your own online pop-up store event.
You can even sell registration to workshops and virtual events, and provide access to exclusive content.
PhotoBiz’s e-commerce tools make it easy to set up an online store and sell your prints, products, and more, directly from your website. Landing pages give you an opportunity to highlight them and drive targeted traffic to those prints and products.
Provide valuable information
Finally, landing pages can be a great way to provide valuable information to your visitors. By creating a landing page with tips and advice on photography, you can position yourself as an expert in your field and build trust with potential clients. These topics can also work well as blog posts that point to landing pages or use landing pages to point to blog posts. They can work together!
For example, you might create a blog with tips for taking better family photos or advice on choosing the perfect location for a photo shoot, then link it to landing pages with more information.
Another topic for landing pages is your rates or pricing. You could create a page with details about your rates that is viewable after completing a form or scanning a QR code. Updating a page on your website with pricing info is much easier than a PDF or image.
Landing pages are a powerful tool for photographers looking to engage their leads and clients. By highlighting your work, offering special promotions, collecting leads, selling prints and products, and providing valuable information, you can create landing pages that truly stand out. And with PhotoBiz’s powerful tools and templates, creating stunning landing pages has never been easier.
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