In the competitive world of photography businesses, providing customers with a personalized online shopping experience can be a game-changer. PhotoBiz offers an array of options for you to sell prints and products online. These options, such as print size variations, frame choices, and more, empower photographers to cater to their customers' unique preferences.
In this article, we will explore three different ways to utilize product options for sales in our online store and how they can benefit various types of photographers, including fine art photographers, wedding photographers, and portrait photographers.
1. Print size options
One of the primary uses of product options is offering various image print sizes. This feature allows photographers to sell prints of their artwork in different dimensions, enabling customers to select the size that best suits their needs.
Fine art photographers, in particular, can leverage this feature to offer prints in a range of sizes, from small and affordable options to larger, more impactful pieces. By providing flexible print sizes, you can cater to different budgets and diverse design preferences, thereby attracting a broader customer base.
If you are selling original art prints, you can display a variety of options and track available stock for those prints.
Selling through an online store is also great for photographers who sell aftermarket options, including touch-ups, digital backgrounds, and more.
2. Frame options
Frames play a vital role in enhancing the visual appeal of photographs and wall art. With PhotoBiz, product options, photographers can offer customers a selection of frames to choose from. You can customize your storefront with all the frames styles and sizes you have to offer, and easily map out the pricing.
For example, the product options feature is valuable for wedding photographers who capture precious moments and want to provide clients with a ready-to-display, finished product. Brides and grooms can select frames for their favorite images that complement their home decor, ensuring their cherished memories are beautifully showcased.
Portrait photographers can also benefit from this feature, offering clients a complete package that includes a stunningly framed portrait for display or gifting purposes.
3. Customizable options of your choice
In addition to print size and frame options, you have the flexibility to create your own product options. This opens up endless possibilities for customization and tailoring products to your specific customer needs.
For instance, photographers can offer various finish options, such as matte or glossy, to give customers control over the aesthetic presentation of their prints. This can be particularly beneficial for photographers who aim to provide their clients with a personalized touch, reflecting their individual styles and preferences.
Even before images are captured, you can use product options when selling sessions and services, like the number of wardrobe changes, number of locations, hair, makeup, and more. These product options give your online sales extra polish and professionalism.
Benefits for different types of photographers
For Fine Art Photographers: Fine art photographers often focus on capturing visually striking and emotive images. With PhotoBiz’s product options, you can offer a diverse range of print sizes, appealing to both art enthusiasts looking for larger, statement pieces and those seeking smaller, more affordable prints. This flexibility enhances the accessibility and marketability of your artwork, attracting a wider audience. Framed or non-framed, glossy or matte finishes, you control the final product options to encourage your clients to select what's right for them.
For Wedding Photographers: Weddings are joyous occasions that deserve to be commemorated in style. With frame options, wedding photographers can provide their clients with beautifully framed prints that instantly transform their precious memories into stunning wall art. Using product options to sell frames saves wedding couples the hassle of finding a suitable frame themselves and ensures a professional, polished final product. You can also use product options for items like USB digital albums, boxed art, mugs, and other photo products to create a fun package.
For Portrait Photographers: Portraits hold immense sentimental value, whether they are family portraits, individual portraits, seniors, or professional headshots. Offering customizable options, such as different print finishes (matte, glossy) and mediums (canvas, metal), allows portrait photographers to cater to their client's unique preferences and tastes. This attention to detail and personalization fosters strong connections with customers and can lead to repeat business and positive referrals.
Learn more about selling with PhotoBiz
PhotoBiz's ecommerce product options offer photographers the opportunity to provide customers with a truly personalized experience. Whether it's through print size variations, frame choices, or other customized options, photographers are empowered to cater to the diverse preferences of their clientele. By leveraging these product options, you can enhance your offerings, attract a broader customer base, and ultimately elevate your online photography businesses to new heights.
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